In the above context, many Vietnamese exporters are managing in many ways to overcome difficulties and continue to bring goods to the US market.
Access to the US market in many ways
Sharing his experience about the US market, Mr. Le Duy Toan, director of Duy Anh Foods, said: In order for products to be exported to the US, the factory must first obtain certificates such as ISO. The product must meet the quality standards of the US Food and Drug Administration (FDA). This is a way for customers to recognize and confirm the quality of Vietnamese products when going to the world.
For many years, Duy Anh Foods Company has sold rice paper, vermicelli, pho... to the US market. Currently, the company exports to this market 4-5 containers of rice paper, vermicelli and pho products per month on average. Especially on September 20, a new batch of products including 4 tons of grain vermicelli will be on the way to the US.
Currently, the US is facing high inflation, so it is possible that Vietnamese exports will face an increase in selling price but a decrease in size. Besides, many forecasts from the end of this year to next year the US economy is at risk of falling into recession. Therefore, the export prospects of Vietnam's goods may be severely affected.
Economist VU DINH ANH
“We already have a distributor in the US, so we have received suggestions to adjust the product to suit the consumer tastes of this market. Besides, connecting with overseas Vietnamese living in the US is also a channel to help Vietnamese goods access this market, especially in the context of current inflation," Toan shared.
Similarly, MMr Group Company is selling a number of food, fashion, jewelry, and collectibles items such as conical hats, bandanas, kerosene... to the US. Notably, not only does the company approach the US market by traditional sales channels, but the company also develops a sales channel on the Amazon platform.
Phan Vinh Phuc, Vice Chairman of MMr Group, concluded: “In order to sell goods to the US market, the product must first meet strict standards and must be knowledgeable about e-commerce to become a seller. the best on Amazon”.
Meanwhile, Chairman of the Board of Directors of HDFoods Joint Stock Company Nguyen Trung Dung said that five years ago the company received an email from the Walmart hypermarket asking for cooperation, but unfortunately at that time the company was not qualified to meet both financial requirements. main, technical… should miss the opportunity. At this time, the company returned to the US through participating in a food exhibition to have the opportunity to reach out to retailers and buyers in this country.
HDFoods leaders informed that the company's spices are mainly made from natural ingredients and this is one of the advantages to access the US market. “Our spices and sauces have been sold to Japan, the Netherlands, and Germany… Therefore, approaching the US market with over 300 million consumers, of which 30 million are of Asian descent, and 3 million are of Vietnamese descent are also quite convenient. benefits," said Mr. Dung.
Don't sit and wait, you have to go to the place to find customers
Mr. Dang Quoc Hung, Vice Chairman of Ho Chi Minh City Fine Arts and Woodworking Association, acknowledged that the current inflation in the US plus the conflict between Russia and Ukraine, people mainly spend on essential goods. Meanwhile, this market accounts for 60% of the export value of Vietnam's wood and wood products, leading to some wood industry companies showing signs of lack of orders.
In response, units in the industry are recalculating orders, customers, markets... to achieve the best business efficiency and keep partners. However, the US and European markets still prefer products made from natural, easy-to-destroy, and environmentally friendly materials. For example, they like to buy salon tables and chairs made from water hyacinth, wicker chairs, and rattan chairs. Therefore, Vietnamese exporters are focusing on exploiting this advantage.
Sharing the same view, Chairman of the Board of Directors of HDFoods Joint Stock Company Nguyen Trung Dung emphasized that in order to export to any market, enterprises must actively go to that market. Specifically, participating in major fairs and exhibitions can meet many partners and customers. On the other hand, when entering the US market but selling goods or not is a challenge.
“The first batch of rice paper we exported to the US was produced as thinly as the domestic market. When the customer dips the rice paper in water, the rice paper is inhaled on the plate and when rolled up, the rice paper is torn, not to mention dipped in warm water, so the rice paper is easier to soften. Customers called our rice paper… fake. Then, the company adjusted the recipe to make the rice paper thicker, not too sticky. The lesson here is to listen to customers in order to make timely adjustments, "- Mr. Toan cited.
Mr. Phan Minh Thong, Chairman of Phuc Sinh Group, said that the current export situation is slowing down and from now until the end of the year is forecasted to continue to be difficult. But the US is still one of the big markets, so companies should not wait for them to come to Vietnam to buy goods, but have to actively look to them to hope for many orders.
In addition, the Vietnamese authorities need to improve trade promotion to support exporters as well as promote Vietnamese goods that have the opportunity to reach out; continue to negotiate and propose the US side to open more markets for agricultural products for export of Vietnam.
It is necessary to have a response script to not be passive
According to the Ministry of Industry and Trade, in the first eight months of the year, the US continued to be the largest export market in terms of export growth of Vietnam with an estimated turnover of 77.7 billion USD, up 25.6% over the same period last year. before.
However, Vietnam's export activities are forecasted to face many pressures, so it requires Vietnamese exporters to have ready response scenarios, because the US is Vietnam's largest export market. For example, Vietnamese exporters can take advantage of preferential tariffs from free trade agreements to boost exports to Australia, Canada, the UK, and Thailand.
TU UYEN
